Experiential Marketing Agency

Plan Your Brand Experience
Plan Your Brand Experience

What We Do

Strategy-Led Experiential Campaigns

Barnastics is a full-service experiential marketing agency creating brand activations, pop-ups, launches, and immersive experiences for consumer-facing brands, with particular strength across beauty, lifestyle, hotels, resorts, travel, and wellness.

Barnastics operates as a strategy-led experiential marketing agency and production partner, helping brands move from concept through execution without losing the story along the way.

  • Brand Activations — Live, in-person experiences designed to build attention, affinity, and shareable brand moments.

  • Pop-Ups & Retail Experiences — Temporary spaces and in-store activations built for discovery, engagement, and cultural relevance.

  • Product Launches — Launch experiences designed to introduce products through real-world interaction, press visibility, and audience connection.

  • Experiential Campaigns — Multi-touchpoint activations integrated with content, immersive experiences, influencer strategy, and digital amplification.

  • Creative + Production Management — Concept development, logistics, vendor coordination, staffing, and on-site execution.

Start a Project Inquiry
Start a Project Inquiry

Trusted by global and emerging brands for experiential marketing, brand activations, pop-ups, and launch experiences.

  • BuzzFeed logo with a black background and red text
  • Logo for Clio Art Fair, a blue three-dimensional cube with the words 'Clio Art Fair' on one side and 'The Anti-Fair for Independent Artists' on another.
  • Verizon logo with black background, white text, and red checkmark on the end of the letter V.
  • Logo of Panda Express Chinese kitchen featuring a cartoon panda in black and white with red and black text around it.
  • Blue stylized 'U' made of intricate floral and swirl patterns with the word 'Unilever' written below.
  • Neon sign with the words 'Hot Ones' in yellow with a stylized black chicken burning with flames above the 'O' in 'Hot'
  • The P&G logo featuring a blue 3D sphere with the white text "P&G" in the center.
  • Bright orange illuminated exit sign with the word "EXIT" in bold capital letters.
  • Black background with large white text saying "COMPLEX"
  • Black background with a centered white and black rectangular logo that reads 'TRESemmé' in white text.
  • Black background with white text displaying the Glossier logo and brand name.
  • The Tod's logo in white text on a black background.
  • The TAG Heuer logo
  • EXL Logo in red uppercase letters
  • Logo of Regenron
  • Lifetime gym logo

Who We Build For

We partner with brands, agencies, hotels, resorts, and cultural organizations investing in thoughtful, well-produced experiential campaigns with clear creative, cultural, or business goals.

  • Lifestyle & Consumer Brands

  • Beauty, Skincare & Fragrance

  • Fashion & Apparel

  • Hotels, Resorts, Travel & Wellness

  • Entertainment, Media & Cultural Platforms

  • Luxury Goods & Automotive

Not sure what kind of budget you need? Read our 2026 guide to experiential marketing activation costs.

Selected Brand Experiences

Close-up of a latte with a printed message at a Tod’s event

Selected brand activations, pop-ups, product launches, hospitality moments, retail experiences, and immersive installations produced through Barnastics and our creative production network.

Client
Tod’s / Sant Ambroeus Coffee Printer Activation

What it was:
A personalized coffee bar activation for Tod’s Aria D’Italia book launch at Sant Ambroeus in SoHo, featuring custom-printed messages on lattes for VIP guests.

Why it mattered:
Turned a simple hospitality moment into a branded, shareable experience that created organic social content and a memorable touchpoint for fashion and creative industry guests.

Montale Paris perfume bottles and branded treats at a retail pop-up

Client
Montale Paris Beauty Pop-Up

What it was:
An in-store pop-up experience for Montale Paris, featuring branded product moments, sampling, and experiential touchpoints to introduce the fragrance line to new consumers.

Why it mattered:
Created a tactile, sensory-first environment where guests could discover the brand beyond traditional retail shelving, driving emotional connection and product trial.

Two guests holding Glossier shopping bags at a store opening

Client
Glossier

What it was:
On-site experiential support for Glossier’s retail store launch, creating an engaging in-store moment that connected guests with the brand.

Why it mattered:
Enhanced the retail opening with experiential touchpoints that elevated the in-store journey and encouraged organic buzz, foot traffic, and social sharing around the launch.

Guests posing at a Modern Luxury retail brand activation event

Client
Modern Luxury

What it was:
A curated brand activation designed to introduce Modern Luxury to a local audience through an in-person, hospitality-driven experience.

Why it mattered:
Helped translate a lifestyle publication into a real-world brand moment, building community engagement and strengthening audience connection beyond digital channels.

Featured Immersive Experience

Echoes for ODESZA

For Ambitious, Technology-Led Campaigns

Created by our creative partner for ODESZA’s finale shows at The Gorge, Echoes was a large-scale immersive installation combining sound, light, reflection, spatial storytelling, and motion-responsive interaction.

The experience welcomed more than 60,000 walk-throughs and demonstrated how technology and environment can come together to create a powerful shared experience at festival scale.

Barnastics features Echoes with permission as an example of the immersive capabilities available through our creative and production partner network. Through this network, Barnastics brings together the strategy, creative direction, technical expertise, fabrication, production planning, and on-site execution required for ambitious immersive brand experiences.

Echoes for ODESZA at The Gorge. Created by our creative partner and featured by Barnastics with permission.

60,000+
Walk-throughs at The Gorge

457K+
Video views

Sound + Motion Responsive
Interactive immersive environment

Explore Full Video

From Strategy to Execution

Every activation begins with a clear objective and a practical production plan. Barnastics then coordinates the partners, logistics, and live execution required to bring the experience to life.

  • Campaign objective, audience, markets, activation format, timeline and working budget.

  • Experience structure, creative direction, production requirements, partners and execution path.

  • Fabrication, vendors, technology, staffing, permitting, logistics and scheduling.

  • Installation, show-site management, guest experience, quality control and strike.

Share Your Project Details
Share Your Project Details

One Agency Lead. Every Moving Part.

Barnastics gives brands one experienced agency partner overseeing the complete experience while coordinating the right creative, technical, and local production resources for each project.

  • Strategy-led: Production decisions remain connected to the campaign objective.

  • Scalable: Support can range from high-touch pop-ups and launches to complex, technology-led environments.

  • Centralized: Brands are not left managing disconnected vendors, fabricators, staffing teams and technical partners.

You bring the brand. We build the experience.

From high-touch pop-ups and product launches to multi-market campaigns and complex immersive environments, Barnastics leads the strategy, production management, and execution required to bring the experience to life.

Experiential Marketing Agency FAQs

  • An experiential marketing agency designs and produces live brand experiences that create emotional connection and real-world engagement. This includes brand activations, pop-ups, product launches, wellness events, and immersive experiences that audiences remember, share, and associate with your brand long after the event ends.

  • Barnastics produces experiential brand activations, including pop-ups, product launches, wellness events, influencer and media experiences, corporate activations, and immersive brand moments. Each experience is custom-built around your brand goals, audience, and the market you’re activating in.

  • Lead time depends on the size and complexity of the experience. Smaller activations may require several weeks, while custom builds, product launches, immersive environments, and multi-city campaigns generally require several months. Earlier engagement provides stronger venue, vendor, fabrication, and logistics options.

  • Most Barnastics-led projects begin in the mid-five figures and scale based on the market, footprint, fabrication, staffing, technology, travel, timeline, and number of locations. Specialized services and paid planning engagements may follow different investment structures.

  • We work across lifestyle-driven industries, including hotels and resorts, travel, wellness, beauty, fashion, food and beverage, entertainment, technology, and consumer brands. Our approach is especially effective for brands and properties that value storytelling, guest engagement, in-person connection, and culturally relevant experiences.

  • Yes. Barnastics manages campaigns through centralized strategy and production oversight supported by experienced local teams, vendors, and production partners in each market. We can support a single-market activation or coordinate consistency across multiple cities.

  • Barnastics operates as one central agency partner connecting strategy, creative direction, production planning, trusted vendors, staffing, logistics, and live execution. This gives brands one experienced lead rather than requiring their internal team to coordinate multiple disconnected partners.

  • Begin by sharing your campaign objective, audience, target market, timing, activation format, and working budget. We will review the information, determine whether the project aligns with our production model, and recommend the appropriate next step.

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