Barnastics
We are a creative & experiential agency
From concept to launch, we bring pop-ups, activations, and brand moments to life for FASHION, BEAUTY, WELLNESS, WINE & SPIRITS, AND LIFESTYLE BRANDS.
- Founded by a bartender-turned-brand visionary. We don’t just produce events—we create moments that move people.
A FULL-SCALE EXPERIENTIAL & CREATIVE AGENCY
We’re Here to Make Your Brand Shine—Anywhere, Anytime!
3-step process
Tell us your vision
Your brand, your vibe, your goals. We’ll ask the right questions to shape your story.
We Plan & Build
From creative to execution, we handle every detail to bring your idea to life.
We Bring it to Life
From permits to production, we handle it all. You enjoy the moment—we’ll take care of the rest.
Featured Events
Glossier.
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Case Study: Glossier Block Party Grand Opening
Challenge
Glossier, a leading beauty brand known for its cult-favorite products and strong digital presence, was looking to create a memorable grand opening event for their Brooklyn storefront. The goal was to engage their loyal customer base while creating buzz around their limited-edition holiday kits and iconic products like Boy Brow and Balm Dot Com. The event needed to offer a fun, vibrant, and immersive brand experience that would resonate with their audience, both in-person and on social media, particularly on TikTok, where Glossier has a large following.
Solution
To elevate the in-store experience and add an element of excitement, Glossier hosted a Block Party that extended beyond the storefront, drawing a large crowd of fans. Barnastics played a key role in this event, providing expert bar staffing and beverage services to complement the celebration. The bar offered an assortment of refreshing drinks that aligned with Glossier's brand values of simplicity and fun.
Barnastics' staff was trained to maintain the high energy and welcoming environment that Glossier embodies, ensuring the drinks were served with a smile and impeccable customer service. The bar setup was designed to fit seamlessly into the overall aesthetic of the event, from minimalist drink menus to custom cocktail/mocktail options that reflected Glossier’s signature colors and branding.
Results
The Block Party was a resounding success, with crowds wrapping around Berry Street as customers eagerly awaited their turn to step into the store. The early access to limited-edition holiday kits drove excitement, which was further amplified on social media, especially on TikTok, where fans shared their experiences. Barnastics' seamless contribution to the event, through expert bar staffing and attention to detail, helped enhance the overall atmosphere, keeping guests refreshed and engaged throughout the day.
Social Buzz: The event received significant traction on social media platforms, especially TikTok, with customers sharing their experiences using Glossier-branded hashtags, further boosting the brand's visibility.
Customer Engagement: The exclusive access to products, combined with the festive atmosphere and expert bar services, left attendees with a memorable experience that solidified their loyalty to the brand.
Brand Experience: The Block Party not only celebrated the grand opening but also reinforced Glossier’s ethos of creating fun, inclusive, and interactive experiences for their customers. Barnastics’ involvement in this pivotal event allowed the brand to deliver a smooth and engaging customer experience.
Through this successful partnership, Barnastics demonstrated its ability to provide more than just bar services—it helped enhance the entire brand experience by ensuring that every aspect of the event, down to the beverages served, aligned with Glossier's brand identity. This is just one example of how Barnastics helps brands bring their visions to life with creativity, professionalism, and a focus on customer engagement.
Tod’s
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Case Study: Tod's Aria D'Italia Book Launch at Sant Ambroeus, SoHo
Challenge
Tod’s, renowned for its craftsmanship and dedication to Italian luxury, sought to create an intimate, memorable experience for the Aria D'Italia book launch at Sant Ambroeus in SoHo. The event needed to celebrate Tod’s passion for blending art, culinary excellence, and Italian traditions while engaging VIP guests, artists, and fashion insiders in a way that felt personal and interactive.
Solution
Barnastics enhanced the event with a custom coffee printer that delivered a personal touch, printing "Ciao (guest's first name)" on the top of each espresso. This personalized experience elevated the atmosphere of the launch, blending the warmth of Italian hospitality with modern technology. The custom coffee moments were a highlight of the night, complementing the luxurious setting and adding a touch of fun and engagement for guests, who included prominent figures from the fashion and art worlds.
Custom Coffee Printer: Guests were treated to personalized espressos with their names printed on the froth, making each interaction memorable and shareable, contributing to the event’s unique and intimate feel.
VIP Guests: The guest list featured an eclectic mix of fashion insiders, artists, and entrepreneurs, who all experienced Tod’s focus on quality and craftsmanship in an immersive setting. Attendees such as Katie Holmes, Karlie Kloss, and other notable figures made the event even more prestigious.
Results
The Tod's Aria D'Italia launch was a standout success, with media outlets highlighting the blend of Italian culture, art, and luxury. The personalized coffee experience provided by Barnastics added a unique element that resonated with guests, creating an engaging and interactive environment that reflected Tod’s ethos of combining tradition with innovation(Daily Front Row)(L'Officiel USA). The event helped reinforce Tod’s commitment to quality and craftsmanship, leaving a lasting impression on both attendees and the broader fashion community.
Barnastics’ ability to seamlessly integrate modern, personalized touches like the coffee printer into a luxury event showcased how small, thoughtful details can elevate brand experiences, making them memorable and sharable.
Tag HEUER
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Case Study: Tag Heuer Retail Event in New Jersey
Challenge
Tag Heuer, a prestigious Swiss luxury watch brand, sought to create an elevated in-store event experience at their retail location in New Jersey. The goal was to enhance client engagement and leave a lasting impression while promoting their latest timepiece collection. The challenge was to deliver a sophisticated and inviting atmosphere that reflected Tag Heuer's luxury brand image, brand guidelines, and budget encouraging attendees to interact with both the products and the brand.
Solution
We were entrusted with the task of adding an experiential touch to the event through a custom bar production setup. This included:
Bespoke Beverage Service: A premium selection of beverages was carefully curated to match the event’s upscale ambiance, giving guests an opportunity to enjoy refreshments while they explored Tag Heuer’s new collections.
Seamless Integration with Store Design: The sleek, modern bar setup complemented the existing interior design of the retail space, ensuring that the bar blended harmoniously with Tag Heuer’s luxurious aesthetic.
Enhanced Client Engagement: By providing a high-end, personalized bar experience, we helped facilitate casual interactions between the brand and its clientele. The relaxed environment allowed guests to linger, explore the watches, and engage in meaningful conversations with brand representatives.
Results
The event successfully attracted a mix of clients and brand enthusiasts, resulting in a highly engaging and luxurious in-store experience. The bar production service was instrumental in creating a warm, sophisticated atmosphere that encouraged guests to explore the timepieces while enjoying premium beverages. The event not only elevated the Tag Heuer brand but also fostered deeper connections with attendees, leaving a lasting impression that aligned with the company’s high-end reputation.
Hot ones x panda express
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Case Study: Hot Ones x Panda Express Exclusive Event
Challenge
Panda Express sought to create buzz around the launch of their spiciest menu item to date, Blazing Bourbon Chicken, in collaboration with the iconic show Hot Ones. After a successful regional test in late 2023, they planned a nationwide release, aiming to engage fans of both brands through immersive, experiential events. The challenge was to execute an event that would drive excitement, align with Hot Ones’ cult following, and demonstrate Panda Express’ commitment to bold flavors.
Solution
Barnastics provided full event production services for the exclusive launch event in New York City, which drew influencers curated by Buzzfeed.
Key elements of the event included:
Event Production: We recreated the Hot Ones set for photo opportunities, ensuring guests could step into the world of the show and snap memorable pictures. This included detailed set design, AV setup, and custom pipe & drape to match the aesthetic.
AV & Sound: Barnastics handled the audio-visual elements, including setting up speakers, mics, and the perfect lighting to create an engaging atmosphere for the event. The sound system was essential to amplifying the excitement of the night, allowing for music and speeches to flow effortlessly.
Bar Production: We curated and served a signature honey bourbon cocktail, aligning with the bourbon sauce of the Panda Express dish and the heat of the Hot Ones brand. This cocktail became a focal point of the night, offering guests a creative and delicious drink option that tied into the event’s theme.
Photo Booth Activation: A branded photo booth was set up to give influencers and guests an interactive way to engage with the event and share their experiences on social media. Each photo booth print featured branding from both Panda Express and Hot Ones, ensuring every image shared online would further promote the collaboration.
Security & Staff: We provided security to manage the exclusive guest list curated by Buzzfeed, ensuring the safety and exclusivity of the event. Our dedicated staff ensured everything ran smoothly, from managing event flow to assisting with food service and guest needs.
Results
The Blazing Bourbon Chicken proved to be a huge success during its market test in 50 locations, which led to a nationwide release in September 2024(QSR Magazine)(Dexerto). The NYC event generated significant social media buzz, with influencers sharing the unique experience with their followers on TikTok and Instagram(UPROXX).
Panda Express’ partnership with Hot Ones built on the massive following of the show, further solidifying the brand’s reputation for delivering bold and exciting flavors. The product’s successful market test and the subsequent national rollout underscore the power of experiential marketing in driving product engagement. Although exact sales numbers haven't been disclosed, the rapid expansion from a limited release to nationwide availability is a clear indicator of the collaboration's commercial success(BrandEat).
Through this event, Barnastics demonstrated its ability to transform a brand's vision into an immersive, memorable experience, tying together event production, strategic partnerships, and social media amplification to ensure widespread visibility and success.
Bijoux Boutique
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Case Study: Adina Eden Jewelry Pop-Up Event at Bijoux Boutique
Challenge
Lauren Sorrentino, reality TV star from MTV’s Jersey Shore Family Vacation, hosted an exclusive pop-up event at Bijoux Boutique in Middletown, NJ, featuring Adina Eden Jewelry. The event was aimed at blending fashion and luxury, attracting Lauren’s nearly 2 million Instagram followers and a crowd of dedicated fashion enthusiasts. Barnastics was brought on board to provide a curated bar experience that would elevate the event, aligning with the boutique’s stylish atmosphere and Lauren’s luxury brand image.
Solution
Barnastics seamlessly provided bar production services, offering custom beverages that complemented the elegant vibe of the event. The bar was a key element in elevating the atmosphere and added a touch of sophistication to the evening:
Curated Drink Menu: To match the fashionable ambiance of Bijoux Boutique, Barnastics crafted a bespoke cocktail menu, providing a luxurious beverage experience to guests.
Exclusive Environment: The pop-up event highlighted Adina Eden’s jewelry while creating a luxury shopping experience, which was enhanced by Barnastics' polished bar setup and personalized service. This event allowed guests to enjoy both the shopping experience and premium drinks, contributing to the overall elegance of the night.
Results
The event successfully attracted a stylish crowd, thanks to the combined pull of Lauren Sorrentino's following and Adina Eden’s jewelry brand. Barnastics' involvement in providing a high-end bar service added a layer of sophistication, making the event memorable for attendees. The collaboration between Lauren's boutique and Barnastics created a cohesive luxury shopping and lifestyle experience that resonated with guests and was shared across social media.
Montale Fragrance
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Case Study: Montale Fragrance In-Store Activation
Challenge
Montale, a luxury fragrance house known for bold, captivating scents, wanted an in-store activation that would stand out. Instead of a basic table setup or simple pop-up, the goal was to create an elevated brand experience that would spark curiosity, engage customers, and leave a lasting impression—all while staying true to Montale’s signature aesthetic.
Solution
Barnastics designed a multi-sensory activation that blended creative direction, staffing, logistics, customization, and branding to deliver an unforgettable in-store experience.
Key elements included:
Custom Branded Installations: We created a visually striking setup with oversized Montale bottles, bold floral arrangements, and luxe acrylic signage—turning the retail space into a statement piece for the brand.
Interactive Scent Discovery Stations: Instead of a basic bar, we designed guided scent experiences where customers could explore Montale’s fragrances with the help of trained brand staff.
Onsite Personalization: Guests had the option to engrave their perfume bottles on the spot, creating a custom keepsake that made the experience uniquely theirs.
Branded Takeaways: Each guest left with a luxury fragrance card featuring scent notes and Montale’s brand story, extending the impact beyond the store.
Flawless Execution: From staffing and setup to logistics and breakdown, Barnastics managed every detail, ensuring a seamless experience for both the brand and the retail team.
Results
The Montale In-Store Activation delivered a refined, high-impact experience that exceeded expectations:
Increased Foot Traffic: The custom setup and interactive touchpoints attracted shoppers and created buzz in-store.
Stronger Brand Connection: Personalized bottle engraving and storytelling deepened the emotional link between guests and the Montale brand.
Positive Feedback: Shoppers loved the unique approach, sharing positive reviews and spreading word-of-mouth organically.
Stress-Free Execution: Barnastics handled everything—so the store team could focus on what mattered: the customer experience.
complex x verizon
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Case Study: Verizon Exclusive Concert Experience Powered by Complex
Challenge
Verizon, in collaboration with Complex, is currently hosting a series of exclusive, invite-only concert experiences across six major cities to reward 1,200 of their most valued customers. The goal is to deliver a high-energy, VIP concert series that not only entertains but strengthens brand loyalty among top-tier customers. Each event needs to provide a seamless, luxurious experience while also creating social media buzz and reinforcing Verizon's premium brand image.
Solution
Barnastics collaborated with Complex to enhance the Verizon concert series, ensuring that each of the six iconic venues—Cine Dept in Los Angeles, Boston Center for the Arts in Boston, Essanay Studio & Lighting in Chicago, La Otra in Miami, Rittenhouse in Philly, and Lavan in NYC—delivered a premium, cohesive event experience. The event activation featured:
Curated Drinks & Bar Production: Barnastics provided custom drink menus tailored to the event’s tone, delivering exceptional bar service to complement the VIP experience. This contributed to an elevated atmosphere where guests could relax and enjoy premium beverages that reflected the event’s exclusivity.
Gourmet Snacks: Guests were treated to a variety of gourmet snacks, reinforcing the event's high-end feel and giving them a luxury experience in every aspect, from food to entertainment.
Interactive Photo Booths: To enhance social engagement, we integrated branded photo booths into each venue, allowing guests to capture and share their experiences. The photo booths were designed to blend seamlessly with the event’s aesthetic, while also driving social media visibility for both Verizon and Complex.
Results
The exclusive Verizon concert series was a tremendous success, leaving a lasting impression on attendees and delivering key outcomes for both Verizon and Complex:
VIP Experience: The event succeeded in providing a high-end, exclusive experience to Verizon’s most valued customers, reinforcing brand loyalty and deepening customer relationships. The curated drinks, gourmet snacks, and interactive experiences contributed to the feeling of exclusivity.
Social Media Amplification: The photo booths, designed to encourage sharing, were a hit with guests, leading to a significant amount of social media content generated by attendees. This amplified the event’s reach and engagement, helping both Verizon and Complex increase their online presence.
Memorable Brand Activation: By blending music, creativity, and style with seamless service, Barnastics contributed to making the concert series a dynamic, high-energy experience that guests will remember long after the event. The combination of curated beverages, gourmet snacks, and fun, interactive photo ops made the event a standout in experiential marketing.
Barnastics played a crucial role in delivering a premium guest experience that perfectly aligned with Verizon’s goal of rewarding its most valued customers. Through our strategic approach, we helped make this exclusive concert series a defining moment for both the Verizon and Complex brands.
EXL
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Case Study: Corporate Event for EXL at the IAC Building
Challenge
EXL, a leader in data analytics and digital operations, hosted a prestigious corporate event at the iconic IAC Building in New York City on October 20th, 2022. The goal was to provide a personalized and interactive experience for attendees, aligning with EXL’s commitment to innovation and data-driven solutions. With Rohit Kapoor, CEO of EXL, hosting the event, there was a strong focus on making a lasting impression on clients and stakeholders through creative and memorable engagements.
Solution
Barnastics was selected to provide a custom coffee bar that featured a selfie latte machine. This machine printed the EXL logo and attendees' faces on top of their espressos, combining technology and personalization to create a unique, interactive experience. The custom coffee bar not only offered a luxurious touch but also fit perfectly with EXL’s mission of using data and innovation to drive engagement and business results.
Custom Coffee Bar: The bar was designed to seamlessly integrate with the event's upscale atmosphere. Guests were treated to personalized lattes that reflected the EXL brand, using the selfie latte machine to print either the company logo or guest images on their beverages.
Engaging & Interactive Element: This innovative use of technology helped create a memorable experience for all attendees, aligning with EXL’s forward-thinking brand. The personal touch of having attendees' faces printed on their coffee made the event stand out, creating not just a luxury experience but a fun, shareable moment.
Results
The event was a resounding success, with Barnastics’ coffee bar creating an exciting and interactive atmosphere that perfectly complemented EXL’s focus on personalization through data and technology. Attendees were impressed with the custom lattes, which served as a great conversation starter and branding tool. The selfie latte machine became a hit, engaging guests and reinforcing EXL’s brand message of blending data-driven personalization with innovative solutions.
Positive Attendee Feedback: Guests enjoyed the personalized coffee experience, with many sharing their latte designs across social media, further promoting EXL’s brand in a subtle yet engaging way.
Brand Reinforcement: The event reflected EXL’s core values of innovation, technology, and client-focused solutions. The personalized coffee experience became a representation of EXL’s dedication to creating tailored experiences for its clients.
This event helped cement EXL's reputation as a company focused on utilizing innovative approaches to engage with clients. Barnastics' ability to provide a seamless and creative coffee bar experience contributed significantly to the success of the event, leaving a lasting impression on both EXL and its attendees.
UNILEVER x ipsos
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Case Study: Unilever x Ipsos Custom Mocktail Event – Engaging Students Through Creativity
Challenge
Unilever, in collaboration with Ipsos, hosted an interactive event aimed at engaging students through a fun and personalized experience. The event’s goal was to foster creativity, participation, and brand interaction, while aligning with Unilever’s broader mission of innovation and sustainability. The challenge for Barnastics was to deliver a unique and engaging experience that resonated with the young, dynamic audience while maintaining the innovative atmosphere of the event.
Solution
We were tasked with creating a custom mocktail experience for the students. The goal was to make the beverages a central part of the engagement strategy, enhancing the event’s fun and interactive elements. To achieve this, we focused on:
Custom Mocktails with Unique Names: Each mocktail was named creatively to resonate with the youthful audience, adding a personal and engaging touch. The playful and innovative names made the experience memorable and enjoyable for the students.
Interactive Presentation: We set up a mocktail bar where students could watch their drinks being made, adding an interactive and dynamic element to the event. This not only kept attendees engaged but also created an opportunity for conversations around the event's themes of creativity and innovation.
Personalized Beverage Experience: The custom mocktails were crafted using fresh, locally sourced ingredients to align with the event's focus on creativity and sustainability, reflecting Unilever's commitment to these values. This added a layer of personalization and uniqueness to the drinks, making the experience even more impactful.
Results
The event successfully fostered an engaging, interactive atmosphere that aligned perfectly with Unilever’s goals. Barnastics’ custom mocktails became a hit, providing a refreshing, fun experience for all attendees. Key outcomes included:
Positive Student Engagement: The students loved the personalized mocktails, which became a talking point throughout the event, helping to foster networking and interaction among the attendees.
Enhanced Event Atmosphere: The creative and unique mocktails, combined with the engaging presentation, contributed to the overall innovative feel of the event, aligning with the goals of both Unilever and Ipsos.
Brand Alignment: The mocktail bar, with its focus on fresh, locally sourced ingredients, reflected Unilever’s emphasis on sustainability and innovation, further strengthening the brand’s connection with the student audience.
Barnastics successfully delivered a memorable and engaging experience, making the Unilever x Ipsos event a standout example of how custom, creative solutions can elevate brand engagement and enhance the overall impact of an event.
We’re vibe architects.
We shape the story.
We leave a lasting mark.
Be the guest. We handle the rest.
Every detail, every vibe—we make it happen.
Got a big idea? A tiny detail? Let’s talk. We’ll bring your brand to life in ways that get people talking.