experiential marketing agency In New York City, specializing in ACTIVATIONS & product launches.

An influencer capturing a photo of the custom goodie bag from the invite-only brand activation.
  • BuzzFeed logo with the text BuzzFeed in red underneath a black and white outline of a person's face wearing sunglasses and a hat.
  • Logo for Clio Art Fair, shown as a blue 3D cube with white text that reads 'CLIO ART FAIR' and 'The Anti-Fair for Independent Artists'.
  • Verizon logo with black background, white text, and a red check mark above the 'z'.
  • Panada Express logo with a smiling panda inside a red circle, with the words "Panada Express Chinese Kitchen" around the circle
  • A black background with a blue stylized letter 'U' made of various abstract shapes and symbols, with the word 'Universe' written beneath in blue cursive letters.
  • A neon sign that reads 'Hot Ones', featuring a stylized black bird with a red flame on its head, mouth open, and a drop of red liquid coming from its beak.
  • P&G logo on a blue spherical background.
  • Red EXIT sign with black background.
  • Black background with large white text that says 'COMPLEX' with some letters slightly stylized or tilted.
  • Black background with white text displaying the brand name 'TRESemme'.

NYC’s Go-To Experiential Agency for Fashion, Culture & Bold Brand Moments

Experiential Marketing in NYC | Pop-Ups, Activations & Launches for Fashion & Media Brands

Experiential Marketing in NYC | Pop-Ups, Activations & Launches for Fashion & Media Brands

Woman with short blonde hair and earrings holding a smartphone and taking a selfie at a table with a plate of food and a colorful drink, with other people and equipment in the background.

new york city, new york’s…

Premier Experiential Creative Agency

From bold pop-ups to high-impact launches across NYC, every brand moment is built to stand out — intentional, high-energy, and on point. Whether it’s a fashion-forward influencer dinner or an immersive brand activation, we curate every detail to match the vibe and voice of your brand.

As a boutique agency, we keep it personal — designing experiences that feel effortless but land with impact. No fluff. Just creative strategy, cultural sharpness, and standout execution.

Hot ones x panda express NYC Product launch collaboration

Two men standing together at a restaurant or food establishment, smiling at the camera, with staff working behind them.

Challenge: Panda Express wanted to create buzz around their Blazing Bourbon Chicken launch, collaborating with Hot Ones for a nationwide release after a successful test run. The goal was to engage fans through an immersive event that aligned with both brands’ bold identities.

Two people smiling at a bar with a bucket of green bottles of beer in front of them.

Solution: As a top NYC event agency, Barnastics delivered full-scale production for the Hot Ones x Panda Express launch. We recreated the Hot Ones set with custom AV, photo ops, and themed decor. Our bar team served a signature honey bourbon cocktail, while a branded photo booth boosted social media engagement. Professional staff and security ensured a seamless, high-energy experience

Group of four people smiling and posing for a photo at Panda Express event, with neon signs in the background reading "Panda Express" and "Hot Ones".

Result: The NYC launch generated major social media buzz, contributing to the product’s nationwide rollout in September 2024. This event underscored the power of experiential marketing in driving product engagement and brand visibility.

A branded vehicle filled with custom gifts, ready to be won using the claw machine.
Delicious custom cocktail topped with cotton candy and a mint sprig

Drinks

Vehicle branding

Our event offeRings!

An influencer holding a cup prominently displaying the company logo.
Contents of a swag bag featuring two custom keychains atop a personalized bag

Swag

Influencers

BUILT, MANAGED & MADE TO SHINE

Colorful outdoor seating area with white sofa, pink and multicolored cushions, vibrant abstract patterned canopy, and potted plants, set against a backdrop of trees.

Got a vision? We’ll bring it to life in a way that really clicks with your audience.

Event Design

Empty indoor arena with a fogged fighting cage in the center, surrounded by tables and chairs, and illuminated by large electronic advertising screens hanging from the ceiling.

Full-Scale Event Production: I know, there are so many moving pieces, right? We handle everything—bar production, catering, AV, influencers, event staffing, brand ambassadors, custom builds, custom fabrication, merch/swag, calligraphy, AR/VR, and more. Basically, if it’s part of your event, we’ve got it covered, so you can focus on enjoying the experience without worrying about all the behind-the-scenes work.

Event Production

A woman with long blonde hair, wearing an orange dress and beige high heels, sitting alone at a wooden conference table in a modern office with large windows overlooking a cityscape.

We’re here to make sure everything goes smoothly, so you don’t have to stress about anything on the day of the event.

Event Management

A vintage patriotic recruitment poster featuring Uncle Sam pointing directly at the viewer. It has a red, white, and blue border. Large bold text reads "I WANT YOU FOR U.S. ARMY" with additional text below saying "NEAREST RECRUITING STATION." The illustration is signed by Leslie Montgomery Flagg.

Uncle Sam always wants his piece, right? And these days, you need a permit for just about anything under the sun. Don’t sweat it—we’ll handle all the necessary permits and paperwork with the local municipalities, making sure everything’s squared away so you can focus on the fun stuff.

Event Permitting & Licensing

Neon sign that says, 'this must be the place', mounted on a wall with a colorful, geometric mural background.

We’ll work with you to make sure your event aligns perfectly with your brand and leaves a lasting impression.

Brand Strategy

Nighttime aerial view of a city skyline with illuminated skyscrapers and buildings, and a colorful sunset in the background.

Need the perfect spot? Whether it’s a cool rooftop or a unique venue, we’ll find a place that’s just right for you.

Location PROCUREMENT

Two men in black clothing having a conversation on a staircase in an indoor setting.

Here’s where it gets really fun! Whether you need top-notch bartenders, friendly servers, energetic brand ambassadors, stylish models, or influencers with serious pull, we’ve got the perfect people to make your event shine.

Event Staffing & Security

Blue textured objects shaped like the word 'Love' on an orange background, casting a shadow.

We’ll help spread the word and make sure your event gets the attention it deserves.

Integrated Marketing

Barnastics

Young woman with long dark hair holding a round sign that says "I LIKE YOU!" at a social gathering, surrounded by other women, holding a colorful cocktail.

Barnastics is a full-scale experiential event agency that helps brands show up and stand out.

From strategy to execution, we create bold, memorable moments for brands in fashion, beauty, food & beverage, luxury, wine & spirits, media, and entertainment. Whether it's a nationwide pop-up tour, a product launch in SoHo, or a VIP event in Miami, we handle it all through a powerhouse network of partners across the country.

450+ events. Coast-to-coast execution. Boutique-level attention.

A yellow diamond-shaped suffragette badge with four black petal-like shapes in the center, each petal origining from the middle.

Creative event concepts designed to stop traffic (and start buzz)

Full-scale production & management (venues, permits, permits, you name it)

Yellow diamond-shaped stencil with a black four-pointed floral pattern inside.

Top-tier staffing, security & talent, including celebrity influencers

Yellow diamond-shaped object with black leaf-like design cutouts and small circles at each corner.

Immersive design & visuals, from render to real

A yellow geometric shape with four black oval cutouts, creating a diamond pattern with points extending outward.

Tailored sponsorship opportunities and custom brand moments

Yellow geometric emblem with four black oval shapes and small black dots at each corner.

Integrated marketing, from pre-launch to post-recap

Yellow diamond-shaped object with four black elliptical cutouts, each pointed inward toward the center.

You bring the vision. We bring the fire.

New York City’s experiential marketing agency

Be a Guest at Your Own Event!

Experiential Event Solutions & Staffing for Leading Brands

Experiential Event Solutions & Staffing for Leading Brands

We bring your experiential events, brand activations, product launches, and pop-ups to life. From expert staffing and security to cutting-edge AV setups, custom fabrication, creative décor, stylish rentals, and premium catering, we manage every detail!